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Privacy policy

Effective Date: 7 November 2026

This Privacy Policy explains how ADADDICT PUBLICITY INDIA PRIVATE LIMITED, operating as Bull Ride ("Bull Ride", "we", "us"), collects, uses, shares, and protects personal data when you use the Bull Ride customer (rider) app, the Bull Ride driver (partner) app, and our website. Please read the location section carefully, because location is central to how the service works.

1. Location Data

Bull Ride collects location data from your device, including precise location (GPS coordinates). You choose whether to grant the location permission through your device settings.

Driver (partner) app

The driver app collects your precise location, direction of travel, and the time of the last location update while you are online or on a trip, including when the app is closed, in the background, or not in use. This is needed so that nearby bookings can reach you and so that customers can follow a trip in progress without the app having to stay open on your screen.

We use driver location to:

  • Match you with nearby booking requests
  • Show your position and estimated arrival time to the customer on the booking
  • Provide navigation and calculate trip distance, time, and fare
  • Detect whether you are still active, and take inactive drivers offline
  • Support safety features, including SOS alerts, and investigate complaints or disputes

Location collection for dispatch stops when you go offline. You can also turn off the location permission in your device settings at any time, but you will not be able to receive bookings or complete trips without it.

Customer (rider) app

The customer app collects your location when you use the app to set a pickup point, find nearby vehicles, and follow a trip. We also store the pickup and drop-off locations of each booking and any home or work address you save. If you decline the location permission, you can still enter addresses manually, but some features may not work.

Retention of location data

A driver's current location is overwritten with each update. Pickup and drop-off locations are kept as part of the trip record, as described in the Data Retention section below.

2. Other Information We Collect

  • Account details: name, phone number, email address, gender, address, profile photo, and login details
  • Trip details: pickup and drop-off addresses, stops, times, distance, fares, parcel descriptions, and images of goods you provide
  • Payment details: payment method, wallet balance and transactions, tips, coupons, and withdrawal requests
  • Driver verification details: driving licence and other documents, vehicle model, colour, year and registration number
  • Driver bank details: account holder name, bank name, and account number and codes, used to pay your earnings
  • Communications: support conversations, complaints, ratings, and reviews
  • Device details: app version, time zone, and identifiers used to deliver push notifications

3. App Permissions

  • Location: for the purposes described in the Location Data section
  • Camera and photos: to upload a profile photo, driver documents, or images of goods, when you choose to
  • Notifications: to alert you about bookings, trip updates, and offers

4. How We Use Your Information

  • To create and manage your account and verify your phone number
  • To arrange, carry out, and support bookings
  • To verify drivers and vehicles
  • To process payments, wallet transactions, and driver payouts
  • To send trip updates, service messages, and promotional notifications
  • To provide customer support and handle complaints
  • To keep the platform safe and to prevent fraud and misuse
  • To meet legal, tax, and regulatory obligations

5. How We Share Your Information

We do not sell your personal data. We share it only as follows:

  • Between customers and drivers: on an active booking, the customer sees the driver's name, photo, phone number, vehicle details, rating, and live location. The driver sees the customer's name, photo, phone number, pickup and drop-off locations, and booking details.
  • Mapping services: Google Maps Platform, to provide maps, place search, routes, distances, and travel times. This involves sending location data to Google.
  • Cloud and messaging services: Google Firebase for live trip updates and sign-in, OneSignal for push notifications, and SMS and email providers for one-time passwords and messages.
  • Payment providers: to process online payments, where they are offered.
  • Safety and legal: with emergency contacts or authorities where needed for safety, and with government or law-enforcement bodies where the law requires it.
  • Business transfers: with a successor entity if our business is merged, sold, or reorganised.

These service providers may process data outside your state or country, and they handle it under their own terms and privacy policies.

6. How We Protect Your Information

Data sent between the apps and our servers is encrypted in transit using HTTPS. Access to personal data is restricted by authentication and role-based permissions to those who need it. No system is completely secure, so we cannot guarantee absolute security.

7. Data Retention and Deletion

We keep your personal data while your account is active. When you delete your account, your name, email address, phone number, saved addresses, profile photo, and bank details are removed. Some records are kept with your identity removed, where the law requires it or to handle disputes and fraud:

  • Trip history (including pickup and drop-off locations), fares, and invoices: up to 8 years
  • Payment and wallet transactions: up to 8 years
  • Driver verification documents: up to 3 years
  • Ratings, complaints, and safety reports: up to 3 years

Accounts inactive for 24 months are anonymised and their bank details are cleared.

You can delete your account in the app under Settings, or by following the steps on our Delete Account page.

8. Your Choices and Rights

Subject to applicable law, including India's Digital Personal Data Protection Act, 2023, you may:

  • Access and correct your personal data, including through your profile in the app
  • Withdraw consent or turn off location, camera, photo, and notification permissions in your device settings
  • Request deletion of your account and personal data
  • Raise a complaint with us, and with the relevant data protection authority if it is not resolved

9. Children

Bull Ride is not intended for anyone under 18, and we do not knowingly collect personal data from children. If you believe a child has given us personal data, please contact us so that we can delete it.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the new version on this page with a new effective date and, where a change is significant, notify you through the app.

11. Contact Us

For questions, requests, or complaints about this Privacy Policy or your personal data, please contact ADADDICT PUBLICITY INDIA PRIVATE LIMITED (Bull Ride) using the details below, or through the support option in the Bull Ride app or website.

Email: info@bullride.in
Phone: +911944038645